The term Medico marketing delineates the promotion of a pharmaceutical product or medical device to the healthcare professionals and patients.
In the medico marketing domain, medical writers play a significant role in developing various promotional write ups and knowledge-based marketing materials.
In 1988, the World Health Organization (WHO) described the pharmaceutical promotion as “all informational and persuasive activities by manufacturers and distributors, the effect of which is to induce the prescription, supply, purchase and/or use of medicinal drugs”.
Medical writers are focused in enlightening the target audience with the new products using high quality contents and materials. They are engaged in preparing a variety of marketing writing to facilitate promotion of a pharmaceutical product.
A medical writer in the field of medico marketing should have strong knowledge in scientific/medical communication, good writing and analysing skill and creative mind.
